Midsommar Brand

Inspired by Nordic design and our flag forward style, these products boldly celebrate Scandinavian passion and identity.

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The Atlantic
The Atlantic
$30.00
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The City Pullover
The City Pullover
$58.00
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The Dala Cap
The Dala Cap
$28.00
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Polar Night
Polar Night
$30.00
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The Midsommar
The Midsommar
$30.00
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The Nordic
The Nordic
$30.00
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Northern Lights Strapback
Northern Lights Strapback
$26.00
The Atlantic
The Atlantic
The Atlantic
The Atlantic
The Atlantic
The Atlantic
The Atlantic
The Atlantic
The Atlantic
The Atlantic
The Atlantic
The Atlantic
The Atlantic
The Atlantic

The Atlantic

$30.00
Simple, clean, and versatile, The Atlantic delivers Nordic style to your wardrobe just as this permeating ocean delivers ships to Nordic harbors. Navy and white fit numerous occasions and the Swedish ribbon gives you a signature look for each outfit. 
Pairs well with morning coffees alfresco and aquavit toasts after sundown.
100% Airlume combed and ring-spun cotton.
Unisex sizing fits true to size.
Printed, embroidered, and finished in Minnesota.
Swedish ribbon made in Sweden. 
The City Pullover
The City Pullover
The City Pullover
The City Pullover
The City Pullover
The City Pullover
The City Pullover
The City Pullover

The City Pullover

$58.00
Lined with authentic Swedish ribbon, this pullover boldly combines a classic pattern with a city-styled pullover to give you a sharp, Nordic look. In line with the Scandinavian commitment to environmental sustainability, this product includes both organic and recycled material.
The City Pullover sets the tone for a fun, stylish look that goes perfectly with your favorite pair of jeans on both cool summer evenings and brisk fall mornings.
Product Details:
  • Unisex sizing
  • Pullover contains organic and recycled materials
  • 50% Polyester, 46% Cotton, and 4% Rayon
  • Machine wash cold. Tumble dry low
  • Bound ribbed neckband and sleeve cuffs
The Dala Cap
The Dala Cap
The Dala Cap
The Dala Cap
The Dala Cap
The Dala Cap

The Dala Cap

$28.00
Inspired by the iconic Dala horse of Sweden, this hat shows off a simplified, modern take to this traditional symbol. 
The Dala Cap is fantastic for sunny days outside with friends, attending a soccer match, or wearing to your favorite Scandinavian events.
Product Details:
  • Navy Ball cap with white embroidery
  • 100% Cotton
  • Unstructured "Dad Hat"
  • Metal Buckle to adjust size
  • One size fits all
  • Embroidered in Minnesota
Polar Night
Polar Night
Polar Night
Polar Night
Polar Night
Polar Night
Polar Night
Polar Night

Polar Night

$30.00

This shirt’s navy blue color was inspired by the deep darkness of the Scandinavian winter months and the warm yellow comes from the candles that permeate light throughout the homes and cafes of the Nordic countries during this season.

Whether you cuddle up for a warm mug of glögg at the cafe for hygge or head north to the cabin for a weekend of snow and saunas, this soft long sleeve has you covered.

100% ringspun cotton. Printed in Minnesota. Unisex sizing.

Male model is 6'0". Wearing a large.  

Female model is 5'8". Wearing a small. 

The Midsommar
The Midsommar
The Midsommar
The Midsommar
The Midsommar
The Midsommar
The Midsommar
The Midsommar

The Midsommar

$30.00

To ring in Midsommar 2018, we designed this shirt combining elements of the Swedish flag with our Midsommar logo. This style will be emulated across nations, but this first edition honors our Gustavus Swedish roots with this decisively yellow shirt.

This shirt is excellent for meeting up with friends for a rooftop drink, going to a Scandinavian festival, or being the go-to soft but stylish tee for your wardrobe.

New logo placement on front and back makes you noticeable from either side.

Shirt is 100% ring-spun cotton and sizing is unisex.

Male model is 6'0". Wearing a large.  

Female model is 5'8". Wearing a small. 

Printed in Minnesota.

The Nordic
The Nordic
The Nordic
The Nordic
The Nordic
The Nordic
The Nordic
The Nordic

The Nordic

$30.00

In line with our mission to excite and unite the younger generation of Scandinavian Americans, this shirt brings together the colors of each Scandinavian country in the traditional Nordic Cross style.

Accents include a traditional Swedish ribbon on the front and our logo in white on the back.

Printed and sewed in Minnesota. Sizing is conducive to both genders.

Male model is 5'9". Wearing a medium.  

Female model is 5'8". Wearing a small.