Midsommar Brand

Inspired by Nordic design and our flag forward style, these products boldly celebrate Scandinavian passion and identity.

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Midsommar X Norway House: Zip-Up

Regular price $100.00

SOLD OUT -- Previously available on Norway House's online store.

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In collaboration with the Norway House, Midsommar designed this uniquely Nordic zip-up to celebrate the upcoming expansion of the Norway House here in Minneapolis.

Made with sherpa fleece, you'll love the feel of this top during the crisp fall and winter days of Minnesota and Scandinavia.

50% of the proceeds from this zip-up go to the upcoming Norway House expansion project.

Available in White Fleece and also Blue Fleece.

Zip-up includes Norwegian flag patch, Nordic ribbon edging, Norway House Patch, center zipper pull cord, and Midsommar logo.

The Atlantic

Regular price $30.00

Simple, clean, and versatile, The Atlantic delivers Nordic style to your wardrobe just as this permeating ocean delivers ships to Nordic harbors. Navy and white fit numerous occasions and the Swedish ribbon gives you a signature look for each outfit.

Pairs well with morning coffees alfresco and aquavit toasts after sundown.

100% Airlume combed and ring-spun cotton.

Unisex sizing fits true to size.

Printed, embroidered, and finished in Minnesota.

Swedish ribbon made in Sweden.

The City Pullover

Regular price $58.00

Lined with authentic Swedish ribbon, this pullover boldly combines a classic pattern with a city-styled pullover to give you a sharp, Nordic look. In line with the Scandinavian commitment to environmental sustainability, this product includes both organic and recycled material.

The City Pullover sets the tone for a fun, stylish look that goes perfectly with your favorite pair of jeans on both cool summer evenings and brisk fall mornings.

Product Details:

Unisex sizing
Pullover contains organic and recycled materials
50% Polyester, 46% Cotton, and 4% Rayon
Machine wash cold. Tumble dry low
Bound ribbed neckband and sleeve cuffs

Polar Night

Regular price $30.00

This shirt’s navy blue color was inspired by the deep darkness of the Scandinavian winter months and the warm yellow comes from the candles that permeate light throughout the homes and cafes of the Nordic countries during this season.

Whether you cuddle up for a warm mug of glögg at the cafe for hygge or head north to the cabin for a weekend of snow and saunas, this soft long sleeve has you covered.

100% ringspun cotton. Printed in Minnesota. Unisex sizing.

Male model is 6'0". Wearing a large.

Female model is 5'8". Wearing a small.

The Midsommar

Regular price $30.00

To ring in Midsommar 2018, we designed this shirt combining elements of the Swedish flag with our Midsommar logo. This style will be emulated across nations, but this first edition honors our Gustavus Swedish roots with this decisively yellow shirt.

This shirt is excellent for meeting up with friends for a rooftop drink, going to a Scandinavian festival, or being the go-to soft but stylish tee for your wardrobe.

New logo placement on front and back makes you noticeable from either side.

Shirt is 100% ring-spun cotton and sizing is unisex.

Male model is 6'0". Wearing a large.

Female model is 5'8". Wearing a small.

Printed in Minnesota.

The Nordic

Regular price $30.00

In line with our mission to excite and unite the younger generation of Scandinavian Americans, this shirt brings together the colors of each Scandinavian country in the traditional Nordic Cross style.

Accents include a traditional Swedish ribbon on the front and our logo in white on the back.

Printed and sewed in Minnesota. Sizing is conducive to both genders.

Male model is 5'9". Wearing a medium.

Female model is 5'8". Wearing a small.