Midsommar Brand

Winter in northern Scandinavia means short days and long nights. But the night comes alive with the beautiful northern lights above the Arctic Circle. We hope this hat brings you the beauty of winter and the clean design of Scandinavia. 

To celebrate summer with this winter inspired hat, we've added a traditional Swedish ribbon to provide you with a summery spark of color. Crisp white and guaranteed to stand out. This clean hat makes a statement about who you are, from the contrast of the white to the leather patch, to the fine navy blue stitching on the back.

Stitched in Minnesota with Full Grain Leather.

*Wash with care, leather may run.

This shirt’s navy blue color was inspired by the deep darkness of the Scandinavian winter months and the warm yellow comes from the candles that permeate light throughout the homes and cafes of the Nordic countries during this season.

Whether you cuddle up for a warm mug of glögg at the cafe for hygge or head north to the cabin for a weekend of snow and saunas, this soft long sleeve has you covered.

100% ringspun cotton. Printed in Minnesota. Unisex sizing.

Male model is 6'0". Wearing a large.  

Female model is 5'8". Wearing a small. 

To ring in Midsommar 2018, we designed this shirt combining elements of the Swedish flag with our Midsommar logo. This style will be emulated across nations, but this first edition honors our Gustavus Swedish roots with this decisively yellow shirt.

This shirt is excellent for meeting up with friends for a rooftop drink, going to a Scandinavian festival, or being the go-to soft but stylish tee for your wardrobe.

New logo placement on front and back makes you noticeable from either side.

Shirt is 100% ring-spun cotton and sizing is unisex.

Male model is 6'0". Wearing a large.  

Female model is 5'8". Wearing a small. 

Printed in Minnesota.